The data shows we want to end inequality. Here’s how to start …

ideas.ted.com

Rich and poor, left and right, we all agree the world should be more equal. Dan Ariely and Michael Norton have spent the past decade analyzing the data. Now, they tackle what to do next.

Picture three people splitting an 8-piece pizza. How should they divide it? The possibilities are endless, from the very unequitable — one person eats the whole pie — to the more equitable — say, each person gets two pieces and two get one more each. How resources should be divided invokes our fundamental senses of fairness, justice and equity, and this is true whether we are dividing a pizza pie or a slightly larger pie — say, the entire wealth of the United States of America.

Debates about income and wealth inequality dominate current political discourse not only in the United States — with corporations like McDonald’s  and Walmart voluntarily raising their minimum wages — but around the…

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